Caterham
Rebranding Proposal
Caterham, a renowned name in the automotive world, has always been synonymous with craftsmanship, performance, and a relentless pursuit of innovation. As a company deeply rooted in empowering customers to create unique vehicles, Caterham has embarked on a new journey of rebranding. In this project, we present a comprehensive reimagining of Caterham's brand identity, unveiling a new logo that not only symbolizes our commitment to craftsmanship but also reflects our dedication to customer empowerment and pushing the boundaries of automotive excellence.
Brand Identity
The new logotype, with its sharper slant and bold design, not only pays homage to the brand's legacy but also propels it into the future of high-speed innovation.
The updated logotype is a visual representation of Caterham's commitment to pushing boundaries and delivering an unparalleled racing experience. Every sharp angle and straight line in the slanted design speaks to the brand's dedication to speed and precision, capturing the essence of driving a Caterham racing car.
The bumper itself embodies a racing-like speed, with letters appearing and disappearing amidst lines of dynamic motion.
Logo System
Applications
Website
Editorial Contents
The contents showcase Caterham’s commitment to craftsmanship, unrivalled heritage, and incredible user experiences.
Employ a thoughtful colour scheme, typography, and visuals for a warm and immersive ambience.
Foster a sense of belonging through vibrant community forums and support sections, where connections are made, questions answered, and a profound sense of unity is nurtured among Caterham enthusiasts.
