MythBlitz
Branding and Digital Assets
MythBlitz, (www.mythblitz.agency) is an emotional consultancy agency specializing in branding, production, and advertising.
In this project, my focus was on crafting video assets for their website and social media platforms, which allowed me to explore the depths of emotion through motion design, capturing the essence of MythBlitz’s ethos. Additionally, I collaborated in the brand design phase and cooperated in the art direction role for the campaigns, ensuring a cohesive and impactful visual identity.
Brand Identity
Iconography
MythBlitz’s identity is inspired by the myth of Prometheus, who stole the fire of knowledge from the gods to bring it to humanity.
This fire symbolizes not just knowledge, but the guiding light of innovation and creativity that MythBlitz aims to ignite in every project. Their approach blends compelling storytelling with striking visuals, pushing the boundaries of conventional branding to create dynamic, transformative experiences. This ethos underscores their commitment to lighting the path forward for brands.
MythBlitz’s nine core values (Empowerment, Innovation, Passion, Adaptability, Commitment, Integrity, Inspiration, Collaboration, and Inclusion) are visually represented by specific icons. These icons symbolize the essence of each value, providing a clear and memorable representation of the principles that guide their work.
Social Media and Editorial Plan
"Emotions" Campaign
Here you can find a composition of 12 different social media reels created for the “Emotions” campaign.
MythBlitz decided to base its first digital campaign on Emotions and representing these states visually was quite challenging.
After intense brainstorming and various attempts, inspired by the work of a friend researcher in microbiology, I began to imagine emotions as vibrant cells infused with contrasting liquid, observed through a microscope. They interact in a fluid environment, yet retain a distinct, abstract, and graphic quality. The interactions, speed, motions, and colours are key to expressing each specific sentiment.
"Love" Campaign
